We've had pop-up bars, pop-up shop and now we have a pop-up hotel. Where else but Melbourne?
I've been to Melbourne a fair few times and have never fallen for it like everyone else has. I've tried I swear! But maybe this time will be different.
You've got to hand it to Tourism Victoria because this is a great, well targeted concept. The Lost & Found Hotel is on Little Collins Street and the rooms feature products created by local Melbournites. It also has a dedicated concierge (which hopefully get around being such an outsider).
As they put it, it's part publication, part hotel room, part cultural therapist, part gallery and part guide.
Did I mention it's free? I've registered, now fingers crossed!
Lost & Found