I love this challenge by Studio 360- reinvent the cheesiest, money-making, shallow holiday of all (besides all all the others that is!)- Valentines Day. The Love Puppy would definitely get me into the spirit, and I love the idea of a tax on cards printed in bulk. All in all, there's a whole lotta love! Check out the full thought rationale and extra ideas at the UnderConsideration blog.
Via Swiss Miss